Sr. Product Designer
Designing intuitive, end-to-end UX for SaaS and AI products across web, mobile, and IoT
Simple is better than complex
Done is better than perfect
Solo wins fast, teams win forever
Users don't read — most users scan
Business context isn't optional — it's the starting point
Goals, constraints & product context
Scope, priorities & success metrics
Rapid exploration & direction
High-fidelity, scalable execution
Testing & data-driven iteration
Dev-ready handoff & alignment
Continuous UX optimization & scaling
if (design == goal) return false;
if (impact == goal) return true;
I'm a senior product designer working on web, mobile, and connected products. I partner with teams, founders, and executives to turn ideas into scalable, high-impact solutions. My background spans SMEs, IoT, and Enterprise SaaS. I design products that work — for real users, in real conditions.
Built on market reality
For almost 15 amazing years, I’ve been shipping products across domains — from industrial IoT and Fortune 500 enterprise to AI-driven marketplaces and developer tools. This breadth is not accidental. It defines how I think.
I operate at the intersection of UX research, product strategy, and system-level design thinking. My process is grounded in start with user behavior, validate early, reduce cognitive load, and never mistake aesthetics for experience. Complexity does not intimidate me — simplifying it does.
Where I specialize
SaaS is my core domain. I understand the full lifecycle: from 0→1 discovery through design system architecture, dev handoff, and post-launch iteration. I have led UX for cloud-native platforms integrating ERP, MES, and WMS systems — environments where a single interaction error can halt a production line. That context sharpens your judgment fast.
Progressive Web Apps are a particular strength. Designing cross-device, offline-capable, performance-aware interfaces requires both technical fluency and deep empathy for the user's environment. Factory-floor operators, field technicians, and non-technical users all deserve interfaces that do not fight back.
How I work
I am a designer-founder hybrid. Beyond individual contributor work, I have run OMMO — a digital product design agency — and served as Product Head at ONIRO, an AI-powered rental marketplace live in Spain. That means I understand the pressure on both sides of the table: the team building the product and the business betting on it.
My workflow is AI-native. I use Claude, Cursor, V0, Lovable, Midjourney, and Adobe Firefly not as novelty tools but as leverage — compressing research cycles, accelerating prototyping, and keeping design decisions tightly coupled to evidence.
I collaborate directly with engineers. I understand component architecture, and deliver Figma systems that development teams actually use.
User-Centered Design
Across industries and product stages, I turn complexity into clear, scalable UX that drives measurable results — using AI to speed up decisions and align user behavior with business goals.
I build products that move fast, scale efficiently, and deliver real value.
Based in Spain. Working globally.
From enterprise SaaS to AI products, Fortune 500 systems, developer tools, and a live marketplace — each project crafted to achieve real-world impact.
"Turning factory chaos into one-click compliance"
A SaaS platform that centralises and automates product identification workflows across factory floors — bridging the gap between corporate IT systems and production machinery. manage.ID pulls live data from ERP, MES, and WMS systems, converts it into print-ready labels, and dispatches directly to hardware — ensuring full operational and regulatory compliance (GS1, ISO standards) across multiple production sites.
The design challenge: zero tolerance for error in high-pressure industrial environments, where operators work in gloves, under time pressure, and often without IT backgrounds. Every interaction had to be frictionless, every edge case covered, every component scalable. The result is a drag-and-drop interface that makes complex compliance workflows feel as simple as starting a production line — literally by dragging an order onto it.
Due to NDA restrictions, certain business metrics and DB elements (including PRV, P/C, T/O, and PII/CI data) have been modified, while design system components, UX flows, and interaction patterns are presented in full.
"Founder-mode design: strategy, UX, and shipping — without a safety net"
Rental matching for landlords and tenants — built from scratch in a bootstrapped, fast-moving environment. As Product Head, I own the complete product loop: market research → product vision → UX architecture → UI design → launch → iteration.
The challenge is two-sided: building trust and reducing friction for both landlords and renters, while integrating AI matching in a way that feels helpful rather than opaque. This is real-world product leadership — making decisions that matter under genuine resource and time constraints.
"Eliminating the scheduling bottleneck in recruitment through async video"
A video-first job platform designed around asynchronous communication — removing the most painful friction in traditional recruitment: scheduling. Two distinct user journeys (Employer and Jobseeker) with radically different mental models, unified under a coherent cross-platform experience across iOS and desktop web.
"Geospatial UX at Fortune 500 scale — precision search for telecoms infrastructure"
A geospatial search and site-location tool for enterprise account holders of one of the world's largest telecommunications infrastructure companies. Complex multi-mode search (coordinates, address, custom areas) designed for field and office use — tablet-first with mobile fallback.
"Democratising QA automation — no engineering background required"
UX for developer tools — a distinct discipline requiring deep understanding of QA engineers' mental models. CRISP lets manual testers generate automation code without any automation background, removing the competency barrier that prevents most teams from adopting automated testing.
I solve the problems others skip, making complex systems simple. Rare skills, one goal: helping SaaS win.
From research to launch — building products that work.
Do what is in your power
⚡Let’s turn ideas into real value